Impact in 2010 – a snapshot

By December 18, 2010 No Comments

jonathanJonathan Abudu, Salaga, Ghana

Jonathan cultivates yam tubers. When a buyer came to his small community quoting a very low price, Jonathon sent an SMS price request into Esoko. Realizing the prices in Accra were far higher, and that even paying transport he would make much more for his tubers if he sent them himself, he did just that. His 300 tubers, sold in Accra, gave him 104 extra Ghana cedis than what he would have made if he sold close to his farm. He says that using Esoko brings him confidence selling that he has never experienced before.
chiefChief Saaka Mahama, Salaga, Ghana

Chief Saaka Mahama, a village chief from Northern Ghana, has been negotiating better deals for his harvests using Esoko price alerts. He recently refused to sell to a buyer who came to his village to buy cashews–citing his Esoko SMS message about the current price in Yendi market, Chief sent him away empty handed. One week later, the buyer returned and bought at Chief’s price, giving Chief an extra 100 cedis (70 USD).


ericEric Poatab, Chamba, Ghana

Eric Poatob uses Esoko to negotiate better prices with the dealer who comes to his village outside of Chamba. With additional income he’s made since he started requesting market prices via SMS, he’s been able to increase the size and output of his farm by periodically renting a tractor. He’s also paid his tuition for a building construction course in Tamale Polytechnic so he can diversify his business activities and continue increasing his income.

Esoko users are able to use SMS price alerts to watch price trends and decide when to buy or sell their goods. In small farming communities, this can make a significant difference in revenue. Prosper, whose main crop is yam tubers, explains that difference.“Before Esoko we didn’t know the prices; we just sent our products when they are ready. Now we know the prices and also when to sell our products. Before, I sent my 100 tubers of yam to Accra and could get 20 Ghana cedis for it, now I check prices and go to Accra when prices are good. I could get up to 200 Ghana cedis for the same 100 tubers.”

Without knowing the prices in larger markets, Ama Prosper used to always sell her groundnuts in the local market, where she can only sell small quantities and for prices that she has no room to negotiate. For years, she went once a week during the local market day to sell a bowl (5-7 kg). “When you sell a bowl” she says “people measure it with their arm, they always cheat you”. Now that she knows the prices for groundnuts in Accra from her Esoko SMS price alerts, she waits for someone she knows to go to Accra and sends along a Bag (100 kg) with them to sell, giving her higher profit and more peace of mind.
nawagnNawagn Bugum, Chamba, Ghana


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