Esoko started with simple targeting for simple services, providing market prices over SMS to smallholder farmers on development projects. The aim was to see how the emergence of mobile technology in Africa, could improve the lives of rural communities across the continent.
Over time we realized farmers needed much more than price information and developed more sophisticated services including weather forecasts, agronomic advice, and linking buyers and sellers over a wider range of channels including SMS, voice SMS and call centre. Various research finds such services can improve incomes for farmers by roughly 10%.
With more sophisticated services, we developed a much more sophisticated targeting approach leveraging our technical platform and field deployment capacity for the collection of information, using tablet devices and smartphones. This technology, Insyt, became the backbone of many large scale social protection programs in Ghana – helping agencies convert from paper, thus reducing cost, time and errors in targeting beneficiaries.
Organizations all over Africa have used our technology to collect and disseminate different types of information on people and markets via smart phone, tablet, web, SMS and voice SMS. Esoko has evolved over the years but remains committed to improving the welfare of rural communities by empowering them – and the businesses that serve them – through mobile networks and technology. Join us!