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An Android Revolution?

By November 12, 2010 No Comments


Hi I’m Torsten Herbst and I’m creating the new Esoko app for Android. I’m writing today to share a little bit about Android itself, and about why Esoko is (and everyone else should be) watching out for this next wave in mobile.

What exactly is Android?
Android is an operating system for smartphones developed by Google. Just like the operating system on your laptop or computer, Android provides the layer between your phone’s hardware and the applications running on it. Android makes all the cool technologies packed into the new generation smartphones available to you. And there are lots of new technologies in these shiny devices: touch screens to allow you to interact with your phone, high resolution cameras to take pictures, GPS to pinpoint your location, mobile internet to stay connected, screens big and fast enough to play movies and multimedia content. Combine this with ample processing power and storage and you can do things on your phone that you haven’t thought of previously, anytime, anywhere.


Why is it important?

As an open source operating system Android is available to any phone manufacturer for free, which has resulted in rapid adoption, innovation and fierce competition. There are already new Android phones out in Kenya for $100 and prices are coming down fast. So just as mobile phones came down in price over the last few years to be affordable for farmers in Africa, so will the new Android devices today. And as the number one selling smartphone operating system it will only be a matter of time before Android phones become available to traders and farmers across Africa at affordable prices.

Esoko & Androidandroid_settings
With Esoko on Android you can browse the latest Esoko market prices on your phone, compare prices visually on a map and get in touch with Esoko sellers and buyers with the click of a button. You can be alerted whenever somebody posts an offer to sell maize in your location, you can see the latest market prices and charts in your area as soon as they become available, and you can upload prices, stock, offers, harvest information (this list is endless) into Esoko using the simple touchscreen interface.

Stay tuned for updates and if you have any ideas on how we can improve Esoko on Android, let me know.




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